Objectives of the webinar:
- Craft openings that hook attention
- Connect the political with the personal, so your reader cares
- Choosing language that persuades
- Best Practices for getting published
If possible, take 5 minutes to consider these 4 questions for a healthcare topic you care a lot about:
o Who — are you writing to (imagine a person you know)?
o What — is the one big idea you want to convince them of?
o Why — you are the right person to tell them about this?
o How — do you want them to respond now they’ve heard you?
We hope that at the end of this webinar, you will have the beginnings a letter to the editor or op-ed + the tools to finish crafting it, so that the Letters to the Editor team can help you submit it to media outlets!
And please take a look at the rest of our Digital Day of Action for BOLD movement on healthcare in 2020! https://www.pnhpnymetro.org/lobbyday031720